Seller Representation FAQs
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What is the difference between the
Standard and Buyer Agent Marketing plans?
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What is a Competitive Market Analysis
(CMA)?
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How will you schedule showings of my home?
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What does your
yard sign look like?
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What type of listing flyers do you provide?
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How
important is it to put a "For Sale" sign in my yard?
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What
can I exclude from the sale of my home?
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I
want to market to Buyer Agents. How much commission should I offer them?
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What is an electronic lockbox?
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What is a "showing service"?
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What is a contract "terms sheet"?
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What
is my home's 'legal' description?
If you have other
questions, or would like additional clarification, feel free to
e-mail
or call us at
972-402-8888.
We will be happy to answer any questions you have.
The Buyer Agent Marketing plan contains all of the services in
the Standard plan, plus the following key benefits:
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Your property will be marketed to ALL 6,500+ REALTORS in
the Dallas/Ft. Worth area - and their prospective buyers! That's a key
benefit too because approximately eighty percent
of all homes are still sold through REALTORS. We just make it a lot
less expensive!
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You don't have to show your home
yourself! We will provide you with a REALTOR-issued
electronic lockbox
for storing a spare key to your home and communicate your showing
instructions to the same familiar showing service used by thousands of
REALTORS in the Dallas/Ft. Worth area.
A Competitive Market Analysis is a technique used by REALTORS
and licensed appraisers to estimate market value based on comparable (similar)
properties that have recently sold, are currently listed for sale, as well as
those that failed to sell.
This technique works particularly well when a number of homes in
your neighborhood that are substantially similar to yours in size (lot size and
interior square footage), configuration (number of bedrooms, baths, garage
spaces, swimming pool, etc.) and construction (upgrades) have sold within the
past six months.
Armed with the sold prices per square foot of the comparable
homes, any adjustments that may be appropriate to the subject property (i.e.
square footage, upgrades, etc.) are then factored in and an estimated sales
price (usually expressed as an estimated low and high sales price range) is
produced!
Note: A REALTOR-generated Competitive
Market Analysis should NOT be substituted for the advice of a licensed
appraiser.
The way in which showings of your home are conducted depend on
which plan you choose.
If you sign up for our Standard Service, any
listing inquiry calls we get from prospective buyers (from our yard sign,
listing flyers, newspaper/magazine ads, REALTOR.com, etc.) will be routed to the
DISCOUNT-REALTOR® who listed your property! Your
DISCOUNT-REALTOR will then answer any questions the prospective buyer has about
your property over the phone. If the prospective buyer is interested in seeing
your property, your DISCOUNT-REALTOR will contact you via one of the phone
numbers you provided us at the time the listing to arrange a mutually convenient
time for you to show your property!
If you sign up for our Buyer Agent Marketing Service, listing
inquiry calls we get from prospective buyers are handled in a similar manner.
However, rather than showing your property yourself, our DISCOUNT-REALTOR will
conduct the showing for you! As another key benefit of this service, other
REALTORS who represent prospective buyers may show your property as well! We
provide you with an electronic lockbox
that hangs on your front door and stores a spare key to your home. In addition,
we communicate your showing instructions (i.e. appointment required, one-hour
notice, security codes, etc.) to the same familiar showing service used by
thousands of REALTORS in the Dallas/Ft. Worth area! The net benefit of the Buyer
Agent Marketing Plan is that you don't have to be home during showings!
We have invested a lot of time and money to
create what we think is the most attractive, effective
and flexible yard sign on the market!
Notice that the property description inserts can be replaced and
stacked specifically for your home! We also attach a weather-resistant brochure box for storing listing information flyers and
your REALTOR'S business cards!
And, it is manufactured by the #1 real estate yard sign company in America!

One of the most important, but oftentimes
overlooked advertising mediums is the listing flyer. Our flyer is
professionally-designed and organized to display as much information about each
room as possible. Why? As a general rule, the more property features listed, the
higher the justified sales price!
With our service, we will prepare and provide you with
an initial set of 35 color listing flyers printed on white paper. Electronic
copies are also available. These flyers are intended to be displayed inside your home and
in the yard sign
brochure box.
It is VERY important! Statistics show that approximately
ONE-THIRD of homes are sold as a result of somebody seeing a
REALTOR'S yard sign! We have invested a lot of time and money into our yard
signs to ensure they are very attractive and effective!
If you have a very good reason why you cannot place a yard
sign in the yard (i.e. homeowner's association rule, privacy issues, etc.), let us know and we will
take that under consideration.
As a general rule, things that are not attached to your
property (loose personal possessions and non-built-in furniture
and appliances) may be removed. Custom window treatments are typically
considered a part of the home, but under certain circumstances, can be excluded.
A partial list of items that are typically included in the
sale of a home are: window treatments; ceiling fans; built-in kitchen equipment;
fireplace screens and artificial logs; heating and air conditioning equipment;
satellite dish system and controls; security and fire protection systems;
plumbing and lighting fixtures; garage door openers and controls; pool equipment
and maintenance accessories.
Recent case law seems to support this. When in doubt, ask
one of our REALTORS or your attorney.
The commission you offer Buyer Agents is negotiable, but we require that
it be competitive. Naturally, you want to offer enough commission to
attract agents without needlessly giving away too much of your equity. We want
the same thing for you.
As a general rule, a commission offering in the range of 1.5% to 3%
of the final sales price is usually reasonable. Ultimately, however, the demand
for
homes in your area, and the Buyer Agent commissions being offered, determine how competitive your commission offering should be.
One of our REALTORS will be happy to provide you with guidelines
that are appropriate for your property.
An electronic lockbox is a box that typically hangs on your
front door knob and holds a spare key to your home. Access to the box is
electronically controlled to limit access to only those people who possess an
active electronic keycard. It is also usually programmed to only allow access to
the box during certain times of day. Typically, the local Board of REALTORS is
the body that grants and monitors access and use of the electronic
keycards.
In addition to storing a spare key to your home, the lockbox
also records the entry date, time, and ID of the keycard that entered your home,
which is handy for security reasons.
A showing service is a third party REALTORS call
to set up appointments to show your property.
At the time a listing is taken, the listing agent
discusses and documents your showing instructions and records the name and phone
number of the showing service used to provide showing instructions into the
REALTORS' Multiple Listing Service (MLS).
The listing agent then communicates the showing
appointment type (i.e. appointment required, one-hour notice, courtesy call,
etc.), enter/exit instructions (electronic lockbox, security in and out codes,
pet information, etc.), and any special information that may be required to the
showing service.
When a REALTOR calls the showing service to set
up an appointment to see the property, after properly authenticating their
identity, the showing service then contacts the seller for authorization (as may
be required). Once the showing appointment has been authorized, the showing
service passes the showing instructions on to the calling REALTOR and records
the showing date and time, and showing REALTOR'S information in their database.
Finally, the showing information is made available to the listing agent.
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A contract terms sheet, commonly known as a Letter of Intent, is
a non-binding document that allows a seller and prospective buyer to document
the proposed terms of sale in which they are prepared to agree to in a
subsequent legally binding contract.
Once the proposed terms of sale are documented in a contract
terms sheet, an attorney, or other authorized person, may then uses the proposed
terms of sale to complete a legally binding sales contract.
In the real estate industry, a state-level "Real Estate
Commission" (e.g. Texas Real Estate Commission - TREC), typically comprised of
attorneys and experienced real estate brokers, creates fill-in-the-blank style
("promulgated") real estate sales contract forms and addendums that licensed and
trained real estate agents may use to create legally binding sales contracts -
providing they stay within the limits prescribed by law.
When used, a contract terms sheet allows sellers and prospective
buyers to focus on the proposed terms of sale and not the legally-binding
contract forms and addendums. That's what a REALTOR is trained and licensed to
do!
Unlike postal addresses, whose street names and zip codes
oftentimes change, a legal description is permanently recorded in your local
(typically county) property records office.
Although the format of legal descriptions are not consistent
throughout the U.S., perhaps the most common format is the lot, block, track
(subdivision) system. With this system, the lot number, block number, and subdivision
name referenced in a particular volume and page number in the local property
records office are used to reference the property.
Highly irregularly shaped parcels of land, and some areas of
the country use a metes and bounds measurement as the legal description for a
property. With this method, a surveyor's precise measurements, originating from
the earth's latitude and longitude coordinates, and using well-known and/or
previously established landmarks, are used to define the
property's location within the legal 'section' and 'township' in which it
belongs.
These legal descriptions may be obtained from the deed to your
property, your tax statements, or through your local property records office.
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